SEO Specialist

We are looking for a strategic, analytical, and creative SEO & Content Marketing Specialist to join our team. The ideal candidate will be responsible for all aspects of SEO—on-page, off-page, and technical—while also managing content planning, writing, and optimization. You’ll work closely with the marketing team to grow our organic traffic, improve rankings, and create high-quality content that converts.

Key Responsibilities:✅ Search Engine Optimization (SEO):On-Page SEO

• Conduct keyword research and implement strategies across web pages and blog content.
• Optimize page titles, meta descriptions, headers (H1, H2s), images, and internal linking.
• Perform regular SEO audits and resolve issues (broken links, thin content, etc.).
• Implement and improve site architecture and crawlability.

Off-Page SEO

• Create and execute link-building strategies through outreach, guest posting, and content partnerships.
• Analyze competitors’ backlink profiles and identify backlinking opportunities.
• Monitor and disavow toxic backlinks as needed.

Technical SEO

• Work with developers to ensure technical SEO best practices are implemented (site speed, mobile optimization, structured data, etc.).
• Manage sitemaps, robots.txt files, canonical tags, and crawl budgets.
• Monitor and fix indexing issues and crawl errors via Google Search Console.

Content Strategy & Writing:

• Develop and manage an editorial content calendar based on SEO goals and industry trends.
• Write high-quality blog posts, service pages, landing pages, product descriptions, and other web content.
• Ensure all content is aligned with SEO strategy, brand voice, and user intent.
• Collaborate with designers and developers to enhance content presentation and UX.
• Optimize existing content for improved rankings and conversions.

Analytics & Reporting:

• Track keyword rankings, traffic, conversions, and backlink health.
• Create monthly SEO and content performance reports with insights and improvement strategies.
• Use data from Google Analytics, Search Console, and SEO tools to guide content and SEO decisions.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2+ years of hands-on SEO and content writing experience.
• Proven experience writing SEO-optimized web content.
• Strong understanding of SEO principles, keyword research, and search intent.
• Excellent writing, grammar, and editing skills.
• Experience with tools like:
• Google Analytics & GA4
• Google Search Console
• SEMrush, Ahrefs, or Moz
• SurferSEO, Frase, or Clearscope
• Screaming Frog, Yoast, Rank Math
• Basic HTML/CSS knowledge is a plus.
• Ability to manage multiple projects and meet deadlines.

Nice to Have (Bonus Skills):

• Knowledge of content marketing funnels and lead generation.
• Experience with CMS platforms (e.g., WordPress, Shopify, Webflow)

What We Offer:

• Competitive salary and performance-based bonuses.
• A creative, collaborative, and data-driven team environment.
• Career advancement opportunities in digital marketing.